A Look at Michael Masterson’s New Book on Business Building

Welcome to the online home of Ready, Fire, Aim: Zero to $100 Million in No Time Flat, Michael Masterson’s new book on business building.
This Web site has been set up to handle the tremendous interest in the book, published by John Wiley and Sons and released Jan. 4, 2008.
Early to Rise readers and other fans have been asking for Michael’s next book since the publication of Seven Years to Seven Figures in October 2006, so we thought we’d give you an exclusive look at some of the sections of Ready, Fire, Aim and tell you a little bit about what you’ll find in this groundbreaking book. You’ll also read about some people that have used the Ready, Fire, Aim philosophy to start and grow successful businesses.
Just some of the topics to be covered in Ready, Fire, Aim, most from Michael’s decades as an entrepreneur but also many inspired by letters sent in by readers over the years:
- How you can work when you want, where you want, with whom you want…if you want to work at all. Michael calls this the Greatest Job in the World and he’s living it.
- Why too much of ‘this’ will kill your business (in fact, it probably won’t even get off the ground).
- The surprising first step in any new business. Hint: It’s not finding office space or printing up business cards.
- The five skills (that any ambitious entrepreneur can master) you need to overcome the obstacles preventing you from growing your business.
Michael also needs your help. He wants to hear about the problems, challenges, and obstacles you face as an entrepreneur and business builder. Michael could respond to your letter on this website and/or in the Early to Rise e-newsletter with his personal analysis of your situation, and more importantly, solutions that will get your business on the right track. Do you have an experience to share? Send your letter to: AskMichael@ETRFeedback.com.
Regards,
Jason Holland
Research Assistant to Michael Masterson
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