Ready, Fire, Aim Hits #11 on the New York Times Bestseller List!
February 19, 2008
Any time you get an e-mail from a colleague with a subject line in all caps with three exclamation points it's got to be something good. When you open the message and you read, "Yuuhooooooo! NY Times Bestseller!" that's even better.
That's right. My new book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat, just hit #11 on the New York Times Business Best Sellers list. Even though the book hit #1 on Amazon right after the New Year and then #7 on the Wall Street Journal's list a month ago, I'm still very proud of this accomplishment. It means that many weeks after our biggest marketing efforts have faded, people are still buying the book, and in great numbers.
They're reading about it online, seeing reviews in print publications, hearing about it from friends and business partners, and then going out and buying a copy. If you are one of them, I thank you. And from the reviews I've seen on Amazon and the many we've received directly from readers at Early to Rise, very few people are disappointed with their purchase. Here is one of my favorites:
"Michael has written a power-packed book which will surely ignite both theI'm glad to read that Adam is benefiting so much from reading Ready, Fire, Aim. And that's what it's all about really. The prestige from being on all the best seller lists is great, but changing how people do business and teaching them how to be successful is much more rewarding.
aspiring entrepreneurs along with the seasoned entrepreneurs. I have been a
serial entrepreneur since high school and have learned a lot along the way and this book will now be part of my recommended required reading. To sum it up, Ready, Fire, Aim is an energy-filled book which shares some proven and
effective strategies on how to be a successful entrepreneur. This book is an
authentic, to-the-point guide that will surely be a helpful tool for all
entrepreneurs, everywhere!"
Adam Toren
Co-founder/President
http://www.youngentrepreneur.com/
posted by M. Masterson @ 9:32 AM,
2 Comments:
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At 8:39 PM,
said...
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Michael,
My name is Michael J. Maher and I host the radio and Internet show, BizzBuzzLive.com. We are having Dr. Jim Gilmore (who wrote The Experience Economy and Authenticity, What the Consumer Really Wants) on this Saturday, March 1. We have thousands of professionals who listen to our show every week. This week's show has already been advertised and the buzz has spread. We would like to interview you and hopefully sell more of Ready...Fire...Aim! Can you make it? Sorry for late notice, but we had a cancellation yesterday from the President of Stewart Title. Thank you in advance for responding.
Michael
www.MaherProfile.com
www.BizzBuzzLive.com -
At 5:35 AM,
Mohan said...
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Hi Mr Masterson
Congratulations on this well deserved milestone. I am including my amazon review. Please feel free to use it as an endorsement. After I get to my first $10 million, I will gift you the best carry bag that I can find!
Regards
Mohan
mo.reddy@gmail.com
Worth its weight in Gold!
I have never reviewed a business book before, as I am a Surgeon and don't really have the time. I am moved - no, compelled - to write a review for this particular book because of the fantastic value I have received. I am fascinated by management literature and have read multiple books by all the most famous Guru's: from Peter Drucker to Charles Handy and from Tom Peters and Tom Kelley to Ram Charan. These are all great authors and give a great deal of insight into the business world. BUT they are all aimed at people who run companies already worth hundreds of millions of dollars. They all have insights that apply to smaller enterprises, but I have never felt inspired to start something new based on these works.
I have an idea that I feel will be a mega-hit. I had always assumed that I would have to write a business plan, get angel funding, start the enterprise, after a certain stage get VC funding, and the world would be my oyster. Not any more!
I have been reading the EarlyToRise newsletter since some time. I always liked what Michael Masterson wrote, and read all his pieces, and felt that he had the Doing-Knowledge, as opposed to the Talking-Knowledge of most Guru's. I have always looked with interest at the books that he has written, but till now did not buy any of the others as the target market was different to me. However, when I saw this book, I could not resist pre-ordering it, and devoured it as soon as it arrived.
WOW! It is really packed with the most invaluable insights that you could EVER have about starting a SMALL Business and Turbocharging its growth. I have thrown out most of my previous learning and have totally revamped my plans. I now know that I am hit with the twin curse of Perfectionism (which is inevitable given my profession) and Procrastination (as I never had the energy or the time to AIM the whole Plan). Just this one insight - and how to break away from it - has been worth more than ten times the price I paid for it. And the lesson on the most ethical negotiation tactic has been worth even more. On going through this book a second time, I feel that even on reading it the tenth time, I am going to get further insights.
On reading this book, I now realise that it has been written in true READY FIRE AIM fashion. It is not nearly as polished as some of the Guru-authored books and some sections are repeated, and I expect that the second edition will be more AIMed. BUT, Mr Masterson has poured in the ideas that could easily have filled 3-4 books if they were expanded. And it is really inspirational. Thank you Mr Masterson.
If you have EVER Dreamed of setting up your own business, Go for this book. It is Really Great.
MJ Reddy
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