The Ready, Fire, Aim Buying Frenzy
January 7, 2008

When I left work on Friday, my new book Ready, Fire, Aim, had just launched that morning. It was 120,000 on the Barnes and Noble website and placed similarly on the Amazon bestseller list. When I woke up this morning we were #6 overall on Amazon and #1 in the business and investing category. On BN.com the book moved up the list steadily, from #43 on Sunday afternoon to #21 this morning. Apparently we got strong endorsements from two big publishers, the Daily Reckoning on Sunday and CenterPointe on Friday. I'm among the 500,000 subscribers to Daily Reckoning, and I read it every day with great interest. CenterPointe has a unique approach to personal growth, a subject that, as you know, I'm very interested in. So I appreciate that they both felt Ready, Fire, Aim was worthy of their reader's time. I'm certain their help played a major role in this weekend's buying frenzy for my book.

I should also mention that Friday the Early to Rise team started another promotional effort for the book launch. It's a viral video contest in which readers will submit videos featuring the book. They're competing for a business lunch meeting with me and MaryEllen, the superstar CEO of Early to Rise. The Early to Rise team put together a fun video to get things rolling. Visit the events page on my website to see the video and for more details on the contest.

This contest is something we haven't tried before, and I'm very curious to see what will come out of it.

posted by M. Masterson @ 3:32 PM,

1 Comments:

At 3:34 AM, Blogger Myles407 said...

Sir,
I wrote the words "Ready,Fire,Aim" on a beaten chalk board here in Afghanistan to keep me and the boys fired up.

You know, many are looking for words of inspiration but only a few see it.

I ordered your book and I look forward to reading it and applying it in my "spare time".

Congrats on hitting the top of the charts.

God Bless You Sir---
Myles

 

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