Would You Buy Christian Blue Jeans?
June 5, 2007

CP a born-again, gospel-preaching professional I work with, stops by my office to ask me what I think of his new wife's idea for a business: Christian-themed blue jeans. "She's very excited about the idea," he says. "Can you spend an hour next week meeting with her?"

"Before I do that," I say, "tell me what you guys know about selling jeans."

Read the rest of this article at Early to Rise

posted by M. Masterson @ 8:16 AM,

4 Comments:

At 9:12 AM, Blogger George Manlangit said...

Michael,

Man, when you wrote that title on the email, at first I said to myself, 'No, not Michael'.

Anyway, I am a Christian. I do business with my clients in the most Christian manner I would or should do. However, I also believed that there are basic fundamentals that I believed one should think about before jumping into such venture.

One of the things that I personally learned is the value giving or benefit provision. I come from a service related industry so this is what I have learned. But I think it also applies to products. Let's not even talk about Walmart production figures here for a moment. How would their jeans add value to the person buying it? What is your personal knowledge on this? Do you have to passion to push thru when the wall of competition is building up on you. Laying the jeans side by side with the competition, how will the consumers perceived your product? Does it make them feel better than Levis, or for that matter the jeans at Costco that was also manufactured in China.

I think once they start the business plan and running the numbers, they would probably end up overwhelmed at the figures. I don't know about your friend if he's got lots of capital, but the numbers are not baby numbers. (I know because my friend works with the numbers in a jeans company that produces $150 jeans).

Bottom line for me is not about Christian product, but it is about your way of doing business as Christian as taught by Christ.

 
At 9:28 AM, Anonymous Anonymous said...

Amazing. No one even mentions the immorality of having jeans made "dirt cheap" by Chinese slave labour to supply the "Christian" market.
Jesus would be horrified and would probably start tossing the jeans into the river much as he overturned tables of the money lenders in the temple.

 
At 4:25 PM, Anonymous Anonymous said...

I concurr with the temple analogy. Here's the deal. To truly create a niche for this, follow this. Produce the jeans in an inexpensive manner. Set the company up as a non-profit, and donate a small percentage of profit to missionaries. Also, give the missionaries some stock to take with them to their speaking engagements in the US. Even have them merched on their site. Have famous worship leaders wear the jeans and advertise in Christian Musician, Worship Leader, CCM, HM, and Worship Musician magazines. Get on worshippodcast.net and Tim Hughe's podcast (that is a UK distribution waiting to happen!). Have Michael Gungor and Jared Anderson rave about the jeans on their mySpace. This would be stupid simple! If this step-by-step guide isn't followed, someone is ignorant. It sounds so good, I might do it!

 
At 5:34 AM, Anonymous ozkwailo said...

I fully agree with you Michael. I also agree with the comment on the wrongness of the idea of getting the jeans made by slave labour to sell at a massive markup in the US. Where are this guys ethics? Maybe his genealogy will reveal a money changer who worked the entrance to the temple in Christ's time. I think the blatant lack of respect has gone too far

 

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