How - and How Not - to Sell a Product

"You guys already know a lot about the academic program here at Colorado College," Max said. "So we can skip some of the routine stuff and get to know each other. You probably want to know about me. And I'd like to know something about you. So why don't you tell me something amazing that happened to you this year."

The college had appointed Max to lead an informational session with prospective students and their parents. "I wonder if they know how he is doing this," I thought.

Read the rest of this article at Early to Rise

posted by M. Masterson @ 8:39 AM,

1 Comments:

At 11:50 AM, Anonymous Anonymous said...

I enjoyed your post on college "shopping". I'm extremely proud to say I'm a graduate of the University of Denver (a terrific school) and a Colorado native growing up near Colorado College in Colorado Springs. It was very interesting hearing your impressions of the sales approach of the two schools. And your experiences don't surprise me in the least. The two schools are very different from each other, and are long-time hockey rivals. Anyway, your story has made me think about our family's approach to college visits. My teen-age son is getting ready to begin the process and I'll keep this information in mind when we start in a couple of months. Thanks for your insight.

 

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