USA Today for Cutting-Edge Coverage
January 11, 2007

USA Today is an amazing paper. It appears to be sort of pedestrian - a middle-brow, four-color daily for those who would prefer to get their news from television than print. But in reality, it's pretty far ahead of its competitors in terms of topic coverage and design.

It was the first national paper to simplify the way articles are laid out and to eliminate jumps (when an article goes from one page to the next) except from the first page. It was the first national to cover alternative health. And it's been ahead of the curve in covering financial matters as well, being one of the first to feature contrarian and alternative investment newsletter gurus.

In a recent issue, they carried a story about some obscure development in ancient archeology - something about a new interpretation of a line by Aristophanes. This might have been the kind of story you'd expect from The New York Times (and tucked away, at that), but USA Today covered it with four columns in its Science section.

I am predicting USA Today will be the first major newspaper to begin regular coverage of no-holds-barred fighting.

posted by M. Masterson @ 9:16 AM,

1 Comments:

At 10:19 AM, Anonymous Anonymous said...

A brilliant call on the fighting. Though Michael, NHB fighting is now known as MMA or mixed martial arts.

The sport is starting to boom. There is a pro multi-city league with the IFL, the ratings smash hit on SpikeTV with the UFC (their last PPV draw was over 1 million eyeballs!) and even women's mma leagues in the midwest.

I help manage a pro fighter and a few amateurs, and while the prize money is still small, sponsors see this as the next poker...they know its the next big thing.

Love your blog!

Yoshi Kundagawa - MartialArts3000.com

 

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