Working with Matt Furey
November 15, 2006

I recently sat in on a conference call between AWAI and Matt Furey, Inc. The two groups are talking about doing a product together - a seminar or program that teaches what Matt has learned about e-mail marketing.

Matt told us he sold a program like this a few years ago for $10,000. The attendees came feeling nervous and unsure if they were doing the right thing, but left charged up and confident. "I had them take out a pen and paper first thing," he said. "And then I had them writing little letters, one after another, each time making improvements based on my criticisms."

"The first letters were mostly terrible," he said. "But by the end of the day, they were putting out some amazing stuff."

This should be a very good product. There is nobody better than Matt when it comes to writing e-mail promotions. His messages are short and compelling and full of his personality.

Matt writes like he talks. Direct. Honest. For a guy who's been in this industry fewer than 10 years, he has built a great business. I am happy for his success.

posted by M. Masterson @ 10:07 AM,

1 Comments:

At 7:08 PM, Anonymous Anonymous said...

Furey's reputation is widely known... (King of Over-Promise and Under-Deliver)

http://www.scientificwrestling.com/public/93.cfm?sd=2

 

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