Getting Ready for the Bootcamps
November 8, 2006
I worked nonstop to prepare my presentations for last week's big events: ETR's Info-Marketing Bootcamp and AWAI's Fast Track to Copywriting/Graphic Design Success Bootcamp. I didn't even leave the house.
I usually try to put too much information in my presentations, and I wind up having to rush through them at the end. Not this year. I spent a lot of time beforehand planning ahead so I wouldn't run over - and, at the same time, making sure my speeches included plenty of very good content that I hope the attendees benefited from.
One of my speeches for ETR was about what I think is the biggest business opportunity of the 21st century. It's the result of a conversion of three very big trends - the growth of the info-tainment industry, the rising importance of direct marketing, and the globe-covering reach of the Internet. I dubbed this new opportunity the Info-Net Marketing Revolution.
My second speech for ETR was about starting from scratch - everything you need to know to start any business and become successful before your money runs out. I packed this speech to the brim with lots of great ideas, tips, and advice. I think it was worth the admission price times 10.
My AWAI speech was about "master moves" in copywriting - eight fundamental marketing techniques that copywriters should know and use if they want to write masterful copy.
People who didn't attend the Bootcamps will soon be able to hear my speeches, along with those of the other presenters. Recordings will be available at a special discount starting Saturday.
posted by M. Masterson @ 1:57 PM,
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